Services References Contact

29. November 2016

0 Comments

As voters on both sides of the aisle know very well, some politicians are quite good at creating their own realities whenever opportune. Email service provider Yesmail also appears to be showing chutzpa in taking the occasion of Apple’s support of email list unsubscribe in their iOS 10 mail client to create a huge PR […]

Continue reading...

27. November 2016

0 Comments

Is the new “easy” list unsubscribe a big problem?

List unsubscribe in Apple iOS 10: how it changes email marketing

With the update to Apple iOS 10 we are seeing the first provider independent distribution of an email solution that actually reads list unsubscribe headers. Unsubscribing from newsletters becomes so much easier since the link is prominently placed above the sender information and the subject line. Until now only Gmail and Outlook.com had offered a […]

Continue reading...
Den perfekten Versandzeitpunkt gibt es nicht

25. July 2016

0 Comments

The Perfect Time To Hit Send

What really matters when you send an email campaign

“What is the perfect time to send my email campaign? Can we optimize our distribution time some more? Can we test them systematically?” We get these questions again and again from our clients and they are absolutely valid. If you think about it – the “better” the distribution time is the more likely your email […]

Continue reading...

12. May 2016

0 Comments

Email Service Providers Most Commonly Used by U.S. Online Shops

The Publicare Email Marketing Benchmark: Part 2

If for a moment you think of email service providers (ESPs) as auto manufacturers then the most popular ESP “auto manufacturers” in the United States produce affordable compact cars with a mix of safety features, superb fuel economy and reliable performance. Luxury features not essential for driving such as park assist or a superb sound […]

Continue reading...

3. March 2016

Comments Off on Trend: Kinetic Email

Trend: Kinetic Email

A Website In Your Inbox?

Works on a website – doesn’t work in email. Every email marketing manager has already shared in this frustration. Or, as Justin Khoo writes on freshinbox.com: Although HTML email has been around for almost as long as the Web, email has often been regarded as the Web’s ugly stepchild. The inconsistent and outdated HTML support […]

Continue reading...

19. November 2015

0 Comments

Email subscriber acquisition strategies of 6,000+ U.S. online shops

The Publicare Email Marketing Benchmark: Part 1

With digital marketing changing at the speed of technology, marketers are always faced with new email marketing trends and predictions. Yes – these trends can create opportunities, but they also create high expectations for companies. These expectations create the assumption that all of the top e-commerce websites adopt these trends and predictions shortly after their […]

Continue reading...