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16. March 2017

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Email clicks from the firewall

Anti-Spear-Phishing measures distort response measurement in B2B marketing

When we shared our study on email marketing practices of 6,000 US ecommerce companies with several thousand digital marketing experts in 2016, we discovered surprising results after an in-depth examination of the click response: Almost half of the clicks were measured in the first few seconds after the technical send out. And those clicks often […]

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20. December 2016

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10 steps to a successful customer newsletter

How to find and post relevant content

There are many points to be aware of when you’re drafting a newsletter for existing customers. Clients don’t like to hear the same old marketing mishmash again and again. A view beyond the marketing horizon can be helpful in two ways. Inside the company, different departments provide interesting and diverse content for the customer newsletter. […]

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29. November 2016

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As voters on both sides of the aisle know very well, some politicians are quite good at creating their own realities whenever opportune. Email service provider Yesmail also appears to be showing chutzpa in taking the occasion of Apple’s support of email list unsubscribe in their iOS 10 mail client to create a huge PR […]

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27. November 2016

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Is the new “easy” list unsubscribe a big problem?

List unsubscribe in Apple iOS 10: how it changes email marketing

With the update to Apple iOS 10 we are seeing the first provider independent distribution of an email solution that actually reads list unsubscribe headers. Unsubscribing from newsletters becomes so much easier since the link is prominently placed above the sender information and the subject line. Until now only Gmail and Outlook.com had offered a […]

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Den perfekten Versandzeitpunkt gibt es nicht

25. July 2016

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The Perfect Time To Hit Send

What really matters when you send an email campaign

“What is the perfect time to send my email campaign? Can we optimize our distribution time some more? Can we test them systematically?” We get these questions again and again from our clients and they are absolutely valid. If you think about it – the “better” the distribution time is the more likely your email […]

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12. May 2016

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Email Service Providers Most Commonly Used by U.S. Online Shops

The Publicare Email Marketing Benchmark: Part 2

If for a moment you think of email service providers (ESPs) as auto manufacturers then the most popular ESP “auto manufacturers” in the United States produce affordable compact cars with a mix of safety features, superb fuel economy and reliable performance. Luxury features not essential for driving such as park assist or a superb sound […]

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