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12. May 2016

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Email Service Providers Most Commonly Used by U.S. Online Shops

The Publicare Email Marketing Benchmark: Part 2

If for a moment you think of email service providers (ESPs) as auto manufacturers then the most popular ESP “auto manufacturers” in the United States produce affordable compact cars with a mix of safety features, superb fuel economy and reliable performance. Luxury features not essential for driving such as park assist or a superb sound […]

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3. March 2016

Comments Off on Trend: Kinetic Email

Trend: Kinetic Email

A Website In Your Inbox?

Works on a website – doesn’t work in email. Every email marketing manager has already shared in this frustration. Or, as Justin Khoo writes on freshinbox.com: Although HTML email has been around for almost as long as the Web, email has often been regarded as the Web’s ugly stepchild. The inconsistent and outdated HTML support […]

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19. November 2015

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Email subscriber acquisition strategies of 6,000+ U.S. online shops

The Publicare Email Marketing Benchmark: Part 1

With digital marketing changing at the speed of technology, marketers are always faced with new email marketing trends and predictions. Yes – these trends can create opportunities, but they also create high expectations for companies. These expectations create the assumption that all of the top e-commerce websites adopt these trends and predictions shortly after their […]

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25. July 2014

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Picsonal: Increased relevance through contextual e-mails

E-Mail marketing with context awareness

E-Mails: As relevant as a one-on-one conversation? When creating an e-mail campaign the crucial question we have to ask ourselves should be: How can we elevate marketing e-mails to (or close to) the level of a personal conversation? Most importantly, the rapid technological advancement in recent years has provided us and many other e-mail marketers […]

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24. July 2014

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A new, strategic partnership: Kickdynamic

A new and powerful solution: context sensitive e-mails - Take e-mail to the next level with Picsonal

A promising new trend in e-mail marketing has arrived: context awareness. This is where dynamic image delivery in real time (live content) meets the latest trend in analyzing a variety of context factors such as detection of an e-mail recipient’s current location, including the current weather conditions, type of device used, etc. This powerful combination […]

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