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Archive | May, 2013

E-mail marketing and sales: a cat-chase-dog scenario

2. May 2013


Cat chases dog

In theory, sales organizations should love e-mail marketing – it delivers what they have always dreamed of: measurable digital interaction that enables them to say which customer or prospect is interested in what. And this doesn’t involve probability and the law of averages, it is about providing specific names. Multi-stage follow-up processes are fully integrated […]

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