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Archive | July, 2014

Picsonal: Increased relevance through contextual e-mails

25. July 2014

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E-Mails: As relevant as a one-on-one conversation? When creating an e-mail campaign the crucial question we have to ask ourselves should be: How can we elevate marketing e-mails to (or close to) the level of a personal conversation? Most importantly, the rapid technological advancement in recent years has provided us and many other e-mail marketers […]

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A new, strategic partnership: Kickdynamic

24. July 2014

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A promising new trend in e-mail marketing has arrived: context awareness. This is where dynamic image delivery in real time (live content) meets the latest trend in analyzing a variety of context factors such as detection of an e-mail recipient’s current location, including the current weather conditions, type of device used, etc. This powerful combination […]

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