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Email clicks from the firewall

16. March 2017

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When we shared our study on email marketing practices of 6,000 US ecommerce companies with several thousand digital marketing experts in 2016, we discovered surprising results after an in-depth examination of the click response: Almost half of the clicks were measured in the first few seconds after the technical send out. And those clicks often […]

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10 steps to a successful customer newsletter

20. December 2016

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There are many points to be aware of when you’re drafting a newsletter for existing customers. Clients don’t like to hear the same old marketing mishmash again and again. A view beyond the marketing horizon can be helpful in two ways. Inside the company, different departments provide interesting and diverse content for the customer newsletter. […]

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