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The Perfect Time To Hit Send

25. July 2016

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Den perfekten Versandzeitpunkt gibt es nicht

“What is the perfect time to send my email campaign? Can we optimize our distribution time some more? Can we test them systematically?” We get these questions again and again from our clients and they are absolutely valid. If you think about it – the “better” the distribution time is the more likely your email […]

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Email Service Providers Most Commonly Used by U.S. Online Shops

12. May 2016

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If for a moment you think of email service providers (ESPs) as auto manufacturers then the most popular ESP “auto manufacturers” in the United States produce affordable compact cars with a mix of safety features, superb fuel economy and reliable performance. Luxury features not essential for driving such as park assist or a superb sound […]

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Email subscriber acquisition strategies of 6,000+ U.S. online shops

19. November 2015

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With digital marketing changing at the speed of technology, marketers are always faced with new email marketing trends and predictions. Yes – these trends can create opportunities, but they also create high expectations for companies. These expectations create the assumption that all of the top e-commerce websites adopt these trends and predictions shortly after their […]

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The Publicare Email Analysis 2014 for the USA

5. March 2014

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Which email provider is used most by United States consumers? Which cable company provides the most actively used email addresses? At which college do students show the most school spirit when it comes to their email addresses? And how many trash addresses are found in the average email distribution list? For this email analysis, we […]

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Waiting for rain

13. March 2013

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Looking out of my office window, I see the first raindrops falling. It looks like we’re in for a long spell of rain. So I need to send off that email campaign fast. The following day I’m delighted to see fantastic click rates. All thanks to the wet weather. Or was it? If you think […]

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