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Email clicks from the firewall

16. March 2017

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When we shared our study on email marketing practices of 6,000 US ecommerce companies with several thousand digital marketing experts in 2016, we discovered surprising results after an in-depth examination of the click response: Almost half of the clicks were measured in the first few seconds after the technical send out. And those clicks often […]

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10 steps to a successful customer newsletter

20. December 2016

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There are many points to be aware of when you’re drafting a newsletter for existing customers. Clients don’t like to hear the same old marketing mishmash again and again. A view beyond the marketing horizon can be helpful in two ways. Inside the company, different departments provide interesting and diverse content for the customer newsletter. […]

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Yesmail surprises with “study” on iOS list unsubscribe

29. November 2016

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As voters on both sides of the aisle know very well, some politicians are quite good at creating their own realities whenever opportune. Email service provider Yesmail also appears to be showing chutzpa in taking the occasion of Apple’s support of email list unsubscribe in their iOS 10 mail client to create a huge PR […]

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Is the new “easy” list unsubscribe a big problem?

27. November 2016

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With the update to Apple iOS 10 we are seeing the first provider independent distribution of an email solution that actually reads list unsubscribe headers. Unsubscribing from newsletters becomes so much easier since the link is prominently placed above the sender information and the subject line. Until now only Gmail and Outlook.com had offered a […]

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The Perfect Time To Hit Send

25. July 2016

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Den perfekten Versandzeitpunkt gibt es nicht

“What is the perfect time to send my email campaign? Can we optimize our distribution time some more? Can we test them systematically?” We get these questions again and again from our clients and they are absolutely valid. If you think about it – the “better” the distribution time is the more likely your email […]

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19. December 2013

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We wish all our readers Happy Holidays and a healthy and successful 2014!

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