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10 steps to a successful customer newsletter

20. December 2016

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There are many points to be aware of when you’re drafting a newsletter for existing customers. Clients don’t like to hear the same old marketing mishmash again and again. A view beyond the marketing horizon can be helpful in two ways. Inside the company, different departments provide interesting and diverse content for the customer newsletter. […]

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Trend: Kinetic Email

3. March 2016

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Works on a website – doesn’t work in email. Every email marketing manager has already shared in this frustration. Or, as Justin Khoo writes on freshinbox.com: Although HTML email has been around for almost as long as the Web, email has often been regarded as the Web’s ugly stepchild. The inconsistent and outdated HTML support […]

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Picsonal: Increased relevance through contextual e-mails

25. July 2014

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E-Mails: As relevant as a one-on-one conversation? When creating an e-mail campaign the crucial question we have to ask ourselves should be: How can we elevate marketing e-mails to (or close to) the level of a personal conversation? Most importantly, the rapid technological advancement in recent years has provided us and many other e-mail marketers […]

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How mobile do emails need to be? As mobile as the people reading them!

25. June 2013

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Responsive Design

Emails have been mobile a good while now. In a recent survey by Return Path 62 percent of all respondents in the UK said they read their mail on mobile devices every day – and 71 percent do so on a desktop PC. This adds up to more than 100 percent, because many of them […]

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Padding, spacers and other tricks

2. April 2013

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Weißraum

The technical properties of browsers and email clients can greatly influence the way an email campaign is presented. To ensure an acceptable end result, the chief pitfalls associated with implementing a campaign in HTML should be well understood by everyone involved – from project managers and concept developers to copywriters, designers and programmers. We have […]

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Mobile email design

2. April 2013

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Your customers sometimes read their mail on a smartphone and sometimes on their PC. So to ensure your message has maximum impact, email campaigns must accommodate a wide variety of display sizes, resolutions, rendering engines and reading habits. We’ll tell you how to accomplish this here – as well as offering a free design test […]

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