Services References Contact

Archive | Context awareness RSS feed for this section

10 steps to a successful customer newsletter

20. December 2016

0 Comments

There are many points to be aware of when you’re drafting a newsletter for existing customers. Clients don’t like to hear the same old marketing mishmash again and again. A view beyond the marketing horizon can be helpful in two ways. Inside the company, different departments provide interesting and diverse content for the customer newsletter. […]

Continue reading...

Trend: Kinetic Email

3. March 2016

Comments Off on Trend: Kinetic Email

Works on a website – doesn’t work in email. Every email marketing manager has already shared in this frustration. Or, as Justin Khoo writes on freshinbox.com: Although HTML email has been around for almost as long as the Web, email has often been regarded as the Web’s ugly stepchild. The inconsistent and outdated HTML support […]

Continue reading...

Picsonal: Increased relevance through contextual e-mails

25. July 2014

0 Comments

E-Mails: As relevant as a one-on-one conversation? When creating an e-mail campaign the crucial question we have to ask ourselves should be: How can we elevate marketing e-mails to (or close to) the level of a personal conversation? Most importantly, the rapid technological advancement in recent years has provided us and many other e-mail marketers […]

Continue reading...