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Trend: Kinetic Email

3. March 2016

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Works on a website – doesn’t work in email. Every email marketing manager has already shared in this frustration. Or, as Justin Khoo writes on freshinbox.com: Although HTML email has been around for almost as long as the Web, email has often been regarded as the Web’s ugly stepchild. The inconsistent and outdated HTML support […]

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How mobile do emails need to be? As mobile as the people reading them!

25. June 2013

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Responsive Design

Emails have been mobile a good while now. In a recent survey by Return Path 62 percent of all respondents in the UK said they read their mail on mobile devices every day – and 71 percent do so on a desktop PC. This adds up to more than 100 percent, because many of them […]

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Mobile email design

2. April 2013

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Your customers sometimes read their mail on a smartphone and sometimes on their PC. So to ensure your message has maximum impact, email campaigns must accommodate a wide variety of display sizes, resolutions, rendering engines and reading habits. We’ll tell you how to accomplish this here – as well as offering a free design test […]

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