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Trend: Kinetic Email

3. March 2016

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Works on a website – doesn’t work in email. Every email marketing manager has already shared in this frustration. Or, as Justin Khoo writes on Although HTML email has been around for almost as long as the Web, email has often been regarded as the Web’s ugly stepchild. The inconsistent and outdated HTML support […]

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How mobile do emails need to be? As mobile as the people reading them!

25. June 2013


Responsive Design

Emails have been mobile a good while now. In a recent survey by Return Path 62 percent of all respondents in the UK said they read their mail on mobile devices every day – and 71 percent do so on a desktop PC. This adds up to more than 100 percent, because many of them […]

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Mobile email design

2. April 2013


Your customers sometimes read their mail on a smartphone and sometimes on their PC. So to ensure your message has maximum impact, email campaigns must accommodate a wide variety of display sizes, resolutions, rendering engines and reading habits. We’ll tell you how to accomplish this here – as well as offering a free design test […]

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