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A goodbye at the store, a hello in your inbox

3. July 2013

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Many employees spend much of their working day talking to customers and prospects – in shops and call centres, on sales visits, at trade fairs, and at many other touch points. But in two areas, there’s often room for improvement: Direct, personal dialog between a supplier and a consumer – in a shop or on […]

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Lead qualification without the roadblocks

1. July 2013

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When today’s users go online to look for information, they are confronted by countless forms that exist for a variety of purposes. They have one thing in common, though: they are roadblocks to communication that not everyone will tolerate. If forms are leading to excessive bounce rates, organisations often start asking how they can improve […]

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E-mail marketing and sales: a cat-chase-dog scenario

2. May 2013

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Cat chases dog

In theory, sales organizations should love e-mail marketing – it delivers what they have always dreamed of: measurable digital interaction that enables them to say which customer or prospect is interested in what. And this doesn’t involve probability and the law of averages, it is about providing specific names. Multi-stage follow-up processes are fully integrated […]

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