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Is the new “easy” list unsubscribe a big problem?

27. November 2016

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With the update to Apple iOS 10 we are seeing the first provider independent distribution of an email solution that actually reads list unsubscribe headers. Unsubscribing from newsletters becomes so much easier since the link is prominently placed above the sender information and the subject line. Until now only Gmail and Outlook.com had offered a […]

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Waiting for rain

13. March 2013

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Looking out of my office window, I see the first raindrops falling. It looks like we’re in for a long spell of rain. So I need to send off that email campaign fast. The following day I’m delighted to see fantastic click rates. All thanks to the wet weather. Or was it? If you think […]

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