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25. July 2014

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Picsonal: Increased relevance through contextual e-mails

E-Mail marketing with context awareness

E-Mails: As relevant as a one-on-one conversation? When creating an e-mail campaign the crucial question we have to ask ourselves should be: How can we elevate marketing e-mails to (or close to) the level of a personal conversation? Most importantly, the rapid technological advancement in recent years has provided us and many other e-mail marketers […]

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24. July 2014

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A new, strategic partnership: Kickdynamic

A new and powerful solution: context sensitive e-mails - Take e-mail to the next level with Picsonal

A promising new trend in e-mail marketing has arrived: context awareness. This is where dynamic image delivery in real time (live content) meets the latest trend in analyzing a variety of context factors such as detection of an e-mail recipient’s current location, including the current weather conditions, type of device used, etc. This powerful combination […]

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5. March 2014

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The Publicare Email Analysis 2014 for the USA

See which providers are most frequently used for B2C emails

Which email provider is used most by United States consumers? Which cable company provides the most actively used email addresses? At which college do students show the most school spirit when it comes to their email addresses? And how many trash addresses are found in the average email distribution list? For this email analysis, we […]

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19. December 2013

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We wish all our readers Happy Holidays and a healthy and successful 2014!

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2. December 2013

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Spam traps, honeypots and trash domains

5 tips to avoid being blacklisted

If you want to make sure your marketing emails actually get delivered, having a good sender reputation is the key. Those who enjoy a first-class sender reputation with email providers such as Gmail, Yahoo, and AOL can rest assured that their newsletters and promotions will land safely in the inboxes of their recipients. Companies with […]

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2. September 2013

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“Turning Visions into Reality” is the motto of this year’s dmexco. At Publicare as the expert agency on e-mail marketing this motto is reflected by: e-mails that recognize by themselves whether they are accessed on a desktop or a smart phone – and automatically present themselves in the optimal design (responsive design) an intelligent analysis […]

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