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3. March 2016

Comments Off on Trend: Kinetic Email

Trend: Kinetic Email

A Website In Your Inbox?

Works on a website – doesn’t work in email. Every email marketing manager has already shared in this frustration. Or, as Justin Khoo writes on freshinbox.com: Although HTML email has been around for almost as long as the Web, email has often been regarded as the Web’s ugly stepchild. The inconsistent and outdated HTML support […]

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19. November 2015

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Email subscriber acquisition strategies of 6,000+ U.S. online shops

The Publicare Email Marketing Benchmark: Part 1

With digital marketing changing at the speed of technology, marketers are always faced with new email marketing trends and predictions. Yes – these trends can create opportunities, but they also create high expectations for companies. These expectations create the assumption that all of the top e-commerce websites adopt these trends and predictions shortly after their […]

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25. July 2014

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Picsonal: Increased relevance through contextual e-mails

E-Mail marketing with context awareness

E-Mails: As relevant as a one-on-one conversation? When creating an e-mail campaign the crucial question we have to ask ourselves should be: How can we elevate marketing e-mails to (or close to) the level of a personal conversation? Most importantly, the rapid technological advancement in recent years has provided us and many other e-mail marketers […]

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24. July 2014

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A new, strategic partnership: Kickdynamic

A new and powerful solution: context sensitive e-mails - Take e-mail to the next level with Picsonal

A promising new trend in e-mail marketing has arrived: context awareness. This is where dynamic image delivery in real time (live content) meets the latest trend in analyzing a variety of context factors such as detection of an e-mail recipient’s current location, including the current weather conditions, type of device used, etc. This powerful combination […]

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5. March 2014

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The Publicare Email Analysis 2014 for the USA

See which providers are most frequently used for B2C emails

Which email provider is used most by United States consumers? Which cable company provides the most actively used email addresses? At which college do students show the most school spirit when it comes to their email addresses? And how many trash addresses are found in the average email distribution list? For this email analysis, we […]

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19. December 2013

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We wish all our readers Happy Holidays and a healthy and successful 2014!

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