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Tag Archives: Deliverability

Is the new “easy” list unsubscribe a big problem?

27. November 2016

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With the update to Apple iOS 10 we are seeing the first provider independent distribution of an email solution that actually reads list unsubscribe headers. Unsubscribing from newsletters becomes so much easier since the link is prominently placed above the sender information and the subject line. Until now only Gmail and Outlook.com had offered a […]

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Spam traps, honeypots and trash domains

2. December 2013

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If you want to make sure your marketing emails actually get delivered, having a good sender reputation is the key. Those who enjoy a first-class sender reputation with email providers such as Gmail, Yahoo, and AOL can rest assured that their newsletters and promotions will land safely in the inboxes of their recipients. Companies with […]

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