Market Shares of the Email Service Providers for the Top 1,000 Online Shops in North America If you are looking for a professional email marketing solution, […]
Free the Content! October 6, 2023 Why gated content becomes a boomerang for marketing and sales Relevant content is pure gold for marketing - but unfortunately […]
Email marketing activities of the 1,000 top-selling German online shops: September 27, 2023 ESP market share in 2023 and marketing trends Every year we analyse the […]
Hey JUNE, make it better! Review of JUNE’s drag-and-drop email builder There are many drag-and-drop email builders. JUNE , by the Hamburg-based software company of the […]
Email Marketing Activities of the 1,000 Most Successful Online Shops: ESP market share in 2022 and five-year trend. Here you will find the current analysis results […]
Hits or Misses? Our Review of Seven Drag-and-Drop E-Mail Creation Solutions Web-based drag-and-drop solutions are meant to give marketing specialists a simple way to create e-mails […]
WhatsApp is back! Sort of, at least... How WhatsApp Is Presenting New Possibilities in Multichannel Marketing Those of us who do our marketing by e-mail often […]
Email Marketing Activities of the 1,000 Most Successful Online Shops The Market Shares of Email Service Providers Used by the Top 1,000 Online Shops in Germany […]
Market Shares of the Email Service Providers for the Top 1,000 Online Shops in the U.S. A Dynamic, Fragmented Market How many email service providers (ESPs) […]
B2B Website Visitor Identification - It’s a marathon, not a sprint Turning anonymous website visitors into qualified leads requires staying power and tactical savvy. Learn why […]
Higher relevance (and more work) with preference centers When recipients decide on the content themselves Sending recipients only emails that really interest them is rewarded with […]
When’s the ideal sending time and what’s this got to do with Corona? What millions of emails reveal about the optimal sending time The perfect time […]
Lifecycle email automations: Which measures pay off the most? Find out from experienced marketers which email marketing measures really pay off and which don’t. You’re probably […]
Forms, surveys, polls and product reviews Using interactive elements in email marketing effectively Friction is everywhere in email marketing: First, the recipient reads the email. Next, […]
More than just new leads: seven use cases for B2B visitor identification More than ever, business relationships, sales, and customer service are happening in the digital […]
Update 2020: How Germany’s top-selling 1,000 online shops approach email marketing Market shares of the email service providers in EHI’s top 1,000 e-commerce ranking Email and […]
Which online meeting platforms are suitable for marketing, sales and service? Online meetings and webinars for B2B companies The topic of online meetings has been placed […]
Why do the 1,000 biggest online stores use 66 different email marketing platforms? As part of the "German e-commerce market 2019" survey, we looked at whether […]
Executing complex projects in Salesforce Marketing Cloud with SSJS From design pattern to test-driven development Modern web development requires a good code structure and should involve […]
No events, no activities in the field. How can your sales team still win new business? Effective B2B lead generation in the coronavirus crisis Trade shows […]
Web meetings and conference calls in the time of coronavirus: what you need to know A comparative test of seven cloud-based web conference services The coronavirus […]
Which email marketing platforms are used by the top-selling German e-commerce companies? In 2019, the EHI Retail Institute once again conducted a study to identify the […]
B2B Website tracking: Hubspot, Salesforce Pardot, and Adobe Marketo vs. SalesViewer We tested: How well do B2B marketing automation platforms identify anonymous website visitors with sales […]
Looking for: Email-Opt-In. Offering: Added value. Is it permitted to link the email advertising consent to a service or competition? Since the General Data Protection Regulation […]
From anonymous tracking to real leads Today, using web tracking solutions such as Google Analytics or Etracker is standard equipment on a business website. The analysis […]
Website analysis tools for B2B companies: Who tracks better? Three common web platforms for identifying lead potential at a glance When B2B website visitors are identified, […]
Adding oomph to your emails What’s the score for mails with dynamic and interactive content in 2019? Kinetic or interactive emails are emails that contain dynamic […]
Branding in the inbox Make your newsletter stand out in the inbox Reaching the inbox is only the first hurdle for e-mail newsletter marketers. The number […]
A comparison of four email builders with a drag-and-drop interface Web-based, drag-and-drop email builders make an attractive proposition: the ability to create a responsive HTML newsletter […]
How online shops in Germany deploy email marketing The EHI Retail Institute identified the 1,000 highest-grossing online shops in Germany* – and we scrutinised their email […]
When we shared our study on email marketing practices of 6,000 US ecommerce companies with several thousand digital marketing experts in 2016, we discovered surprising results […]
10 steps to a successful customer newsletter There are many points to be aware of when you’re drafting a newsletter for existing customers. Clients don’t like […]
As voters on both sides of the aisle know very well, some politicians are quite good at creating their own realities whenever opportune. Email service provider […]
With the update to Apple iOS 10 we are seeing the first provider independent distribution of an email solution that actually reads list unsubscribe headers. Unsubscribing […]
“What is the perfect time to send my email campaign? Can we optimize our distribution time some more? Can we test them systematically?” We get these […]
If for a moment you think of email service providers (ESPs) as auto manufacturers then the most popular ESP “auto manufacturers” in the United States produce […]
Works on a website – doesn’t work in email. Every email marketing manager has already shared in this frustration. Or, as Justin Khoo writes on freshinbox.com: […]
How we tested: We attempted to subscribe to receive emails from 6,757 e-commerce websites – collecting a wealth of data along the way. (Find out more […]
E-Mails: As relevant as a one-on-one conversation? When creating an e-mail campaign the crucial question we have to ask ourselves should be: How can we elevate […]
A new, strategic partnership: Kickdynamic A promising new trend in e-mail marketing has arrived: context awareness. This is where dynamic image delivery in real time (live […]
Which email provider is used most by United States consumers? Which cable company provides the most actively used email addresses? At which college do students show […]
If you want to make sure your marketing emails actually get delivered, having a good sender reputation is the key. Those who enjoy a first-class sender […]
Many employees spend much of their working day talking to customers and prospects – in shops and call centres, on sales visits, at trade fairs, and […]
When today’s users go online to look for information, they are confronted by countless forms that exist for a variety of purposes. They have one thing […]
Every day, we at Publicare ask ourselves the same fundamental question: what do our customers need for sustained success in online and email marketing? We are […]
Campaign2Event Claiming that an event is a no-brainer is wrong. To make an event a success you need professional event communication that attracts attention, generates interest […]
In theory, sales organizations should love e-mail marketing – it delivers what they have always dreamed of: measurable digital interaction that enables them to say which […]
The technical properties of browsers and email clients can greatly influence the way an email campaign is presented. To ensure an acceptable end result, the chief […]
Your customers trust in your good name and the good name of your brand. Without a second thought, they open your messages, click download buttons, or […]
