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Tag Archives: lead generation

Lead qualification without the roadblocks

1. July 2013

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When today’s users go online to look for information, they are confronted by countless forms that exist for a variety of purposes. They have one thing in common, though: they are roadblocks to communication that not everyone will tolerate. If forms are leading to excessive bounce rates, organisations often start asking how they can improve […]

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You can never have too many strong partners: our latest is Apteco.

1. July 2013

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Apteco Partnerschaft

Every day, we at Publicare ask ourselves the same fundamental question: what do our customers need for sustained success in online and email marketing? We are always on the look-out for powerful and innovative solutions to the challenges they face today – and tomorrow. So we are delighted to announce a new partnership with Apteco. […]

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E-mail marketing and sales: a cat-chase-dog scenario

2. May 2013

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Cat chases dog

In theory, sales organizations should love e-mail marketing – it delivers what they have always dreamed of: measurable digital interaction that enables them to say which customer or prospect is interested in what. And this doesn’t involve probability and the law of averages, it is about providing specific names. Multi-stage follow-up processes are fully integrated […]

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