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Tag Archives: Newsletter

10 steps to a successful customer newsletter

20. December 2016

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There are many points to be aware of when you’re drafting a newsletter for existing customers. Clients don’t like to hear the same old marketing mishmash again and again. A view beyond the marketing horizon can be helpful in two ways. Inside the company, different departments provide interesting and diverse content for the customer newsletter. […]

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Yesmail surprises with “study” on iOS list unsubscribe

29. November 2016

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As voters on both sides of the aisle know very well, some politicians are quite good at creating their own realities whenever opportune. Email service provider Yesmail also appears to be showing chutzpa in taking the occasion of Apple’s support of email list unsubscribe in their iOS 10 mail client to create a huge PR […]

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Is the new “easy” list unsubscribe a big problem?

27. November 2016

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With the update to Apple iOS 10 we are seeing the first provider independent distribution of an email solution that actually reads list unsubscribe headers. Unsubscribing from newsletters becomes so much easier since the link is prominently placed above the sender information and the subject line. Until now only Gmail and Outlook.com had offered a […]

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Email Service Providers Most Commonly Used by U.S. Online Shops

12. May 2016

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If for a moment you think of email service providers (ESPs) as auto manufacturers then the most popular ESP “auto manufacturers” in the United States produce affordable compact cars with a mix of safety features, superb fuel economy and reliable performance. Luxury features not essential for driving such as park assist or a superb sound […]

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Email subscriber acquisition strategies of 6,000+ U.S. online shops

19. November 2015

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With digital marketing changing at the speed of technology, marketers are always faced with new email marketing trends and predictions. Yes – these trends can create opportunities, but they also create high expectations for companies. These expectations create the assumption that all of the top e-commerce websites adopt these trends and predictions shortly after their […]

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